Job Description

Develop and execute go-to-market strategies project
Develop and optimize business growth strategies to drive our credit business.
Create and enhance marketing initiatives to improve customer acquisition, retention, and revenue generation.
Lead end-to-end business development projects from planning to execution
Identify market opportunities, customer needs, and competitive insights to support business growth
Coordinate with internal stakeholders including Product, Marketing, Operations, Risk, and Compliance teams
Build and manage strategic partnerships with external partners, merchants, and business channels
Monitor project performance, business KPIs, and campaign effectiveness
Prepare business proposals, presentations, and strategic recommendations for management
Support product launch planning, market expansion, and customer acquisition initiatives
Drive process improvements and operational efficiency across BD projects

Requirements

Bachelor's degree or higher in Finance, Business, Business Analytics, or other related fields.
Minimum of 8 years of experience in growth marketing, growth strategy, campaign strategy, or other related fields.
Experience in the credit, fintech, retail banking, financial services, or consulting industries.
Proficiency in data analytics and research capabilities, with the ability to leverage insights to drive informed business decisions and strategies
Structured thinking and the ability to develop actionable insights from complex data sets.
Motivated and target-driven, with a proven ability to manage multiple initiatives simultaneously and meet deadlines.
Excellent communication and interpersonal skills, with the ability to work cross-functionally within the organization and with external stakeholders.
Experience in offline growth strategies for credit products is a plus.

Business Development Project