PR E-commerce Manager
Location: Remote
Job Type: Full-time

Join a dynamic growth marketing agency where strategy meets execution

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role
We are seeking a dynamic and results-driven Public Relations Manager to lead our brand narrative in the highly competitive E-commerce and digital retail space. The ideal candidate is a proactive storyteller with strong media instincts and a deep understanding of how modern e-commerce brands grow through digital PR, influencer collaborations, and online media coverage.

You will be responsible for developing and executing high-impact PR strategies that strengthen brand visibility, drive authority in the e-commerce ecosystem, and support business growth across online channels such as marketplaces, DTC websites, and social commerce platforms. This role is ideal for someone who thrives in fast-paced startup environments and has experience helping early-stage or scaling e-commerce brands build their public presence from the ground up.

Key Responsibilities:
Strategic PR & Brand Positioning

Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands
Align PR initiatives with growth marketing, product launches, and online sales strategies
Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership
Lead the development of annual PR roadmaps, campaign plans, and budgets

Media Relations & Brand Storytelling

Build and maintain strong relationships with journalists, editors, bloggers, and industry publications, particularly within the e-commerce, business, retail, and tech sectors
Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary
Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories
Act as a key liaison between the company and media stakeholders

Influencer Marketing & KOL Engagement

Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand
Lead influencer collaborations that amplify brand awareness, product launches, and e-commerce campaigns
Track and measure the performance and ROI of influencer initiatives

Reputation Management & Crisis Communication

Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation
Develop and implement crisis communication strategies and response protocols
Manage brand narratives during sensitive public or media situations

Digital PR & Content Strategy

Partner with marketing and content teams to develop PR-driven digital storytelling campaigns
Leverage social media, digital publications, podcasts, and online communities to amplify brand messaging
Ensure PR initiatives support SEO visibility, brand search growth, and online authority

Performance Measurement & Reporting

Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics
Provide leadership with regular reports on PR impact, brand visibility, and campaign performance
Continuously optimize strategies based on data, industry trends, and competitive insights

Partnerships & Industry Presence

Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities
Build relationships with e-commerce communities, founders, thought leaders, and industry organizations
Position the company as a recognized voice in the e-commerce ecosystem

Requirements

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master's degree is a plus)
2 to 5 years of proven experience in Public Relations, preferably within e-commerce, digital retail, DTC brands, or consumer startups
Strong understanding of the e-commerce landscape, online consumer behavior, and digital brand storytelling
Proven success securing media placements, brand features, and industry coverage
Experience managing influencer marketing campaigns and KOL partnerships
Demonstrated experience in reputation management and crisis communication
Proficiency in PR analytics, media monitoring tools, and digital performance tracking
Strong knowledge of social media, digital marketing, and online brand building
Excellent communication, storytelling, and public speaking skills
Ability to thrive in fast-paced startup or high-growth environments

Preferred Experience

Experience working with early-stage startups or scaling e-commerce brands
Experience helping build PR strategies from scratch for new brands or market launches
Background in consumer brands, retail tech, marketplaces, or DTC companies
Familiarity with SEO principles and digital PR strategies
Experience serving as a brand spokesperson or media representative

What We Offer

Competitive compensation and full remote flexibility
International collaboration with diverse teams
Professional autonomy and growth opportunities
Marketing industry exposure and professional development support

Ready to Apply
Submit your resume and brief cover letter highlighting your PR, focusing on Ecommerce experience. Only qualified candidates will be contacted.

STERRY Limited is an equal opportunity employer committed to diversity and inclusion.