Develop short and long-term digital marketing strategies.
Create a digital roadmap to strengthen brand presence across various platforms.
Lead, manage, and develop the digital marketing team (SEO, SEM, social media, content, performance, CRM, etc.).
Manage the digital marketing budget and optimize ROI.
Oversee planning, execution, and optimization of digital campaigns across channels such as Google Ads, Meta Ads, TikTok Ads, email, and others.
Analyze campaign performance and provide strategic insights.
Use analytics tools (Google Analytics, Data Studio, CRM tools, etc.) to monitor KPIs.
Develop and present digital performance dashboards to Management.
Identify growth opportunities based on data and market trends.
Direct the development of relevant and impactful content strategies across all digital touchpoints.
Ensure consistency across all digital platforms.
Ensure website optimization (UX/UI, traffic growth, conversion rate optimization).
Develop SEO and SEM strategies to improve visibility and both organic and paid acquisition.
Collaborate with Sales, Product, and Creative teams to align messaging and strategy.
Manage relationships with agencies, digital vendors, and other external partners.
Develop and implement marketing communication strategies aligned with the company's vision and business goals.
Create an annual marketing communication plan, including campaign strategies, campaign calendars, and key messaging.
Oversee consistency across all media and communication materials.

Minimum Qualifications

Minimum of 5-8 years of experience in digital marketing
Proven expertise in developing marketing plans and campaigns
Proficient in SEO, SEM, Social Media Ads, Content Marketing, and Conversion Rate Optimization.
Experienced in using Google Analytics, CRM, and marketing automation tools.
Strong leadership and team management capabilities.
Excellent communication and problem-solving skills
Fluency in English both verbal and written

Marketing General Manager