About The Role

As our Food Mass Market Senior Business Analyst, you'll drive strategic and analytical initiatives to grow GoFood's Mass Market segment. You'll combine business understanding, user behavior insights, and experimentation to identify opportunities, run targeted campaigns, and scale solutions that strengthen user engagement and increase overall product performance.

What Will You Do

Discover growth opportunities in business metrics and customer metrics by exploring business data, transaction data, customer activity within apps and actual customer insights
Drive actionable insights recommendations such as making funnel conversion analysis, cohort analysis, long-term trends, user segmentation, etc.
Identify the business need and generate hypothesis based on business need to design & run experiments
Build predictive models or clustering models to improve consumer targeting intervention effectiveness
Ability to integrate qualitative data (user interviews, surveys, and behavioral research) alongside quantitative analysis to enhance EDA, refine hypothesis testing, and identify friction points to improve customer experience and business strategies
Create and manage dashboards and data pipelines to monitor metrics to measure business performance
Working closely with the business team and other data teams (Data Engineer, Data Science) to implement data solutions.

What Will You Need

Minimum of 5 years of working experience in pricing, revenue management, or analytics. Preferrable from consulting or tech company
Has end to end the problem-solving mindset that can work well with stakeholders
Comfortable analyzing large amounts of raw data and able to communicate the insights to a wider audience
Having capability in SQL
A proactive team-player who can work under pressure and tight deadlines
Strong project management skills to manage complex projects and to prioritize and effectively collaborate with multiple internal and external stakeholders
Open to acquiring new skills and taking on diverse projects

About The Team

Meet the team behind GoFood's rapid growth — supporting hundreds of millions of transactions each month across Indonesia. We help strengthen the business by identifying the right recommendations and promotions tailored to user needs. Whether it's suggesting the perfect late-night snack or surfacing nearby deals, we focus on delivering product value through data-driven insights and targeted marketing solutions.

The GoFood Growth pod is a diverse group of 50+ problem solvers across analytics, product, marketing, and operations. You'll collaborate with teams across Gojek and be part of a community that loves learning, experimenting, and (of course) discovering new food spots together. We're also doubling down on automation and machine learning to scale our impact even further.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial (GoTo) only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

Gojek - Food Mass Market Senior Business Analyst