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Job Description:

Manage SEO content workflows, from ideation and briefing to content optimisation and delivery to local teams
Write, edit, and optimise SEO-focused content aligned with search intent, user needs, and regional priorities
Execute AI-assisted content workflows to improve content scalability and search visibility
Coordinate with local teams, writers, and stakeholders to ensure timely delivery, alignment, and quality control
Support SEO content experimentation and scalable content initiatives across markets
Maintain content trackers, workflows, and operational documentation
Identify content gaps and optimisation opportunities based on regional direction and business priorities

Requirements:

Bachelor's Degree in Marketing, Communications, Business, or related field
Minimally 2 years of experience in SEO content, digital content, editorial, or content marketing roles
Strong writing and editing skills with ability to produce high-quality SEO content efficiently
Strong understanding of SEO fundamentals, including keyword research, search intent, and on-page optimisation
Hands-on experience using AI tools (e.g. ChatGPT, Gemini, Claude, Perplexity) within content workflows
Familiarity with SEO and analytics tools such as Google Search Console, Ahrefs, Google Analytics, or similar platforms
Strong execution and organisational skills, with ability to manage multiple content workflows and deadlines across markets
Collaborative and proactive working style, able to coordinate effectively with local teams, writers, and cross-functional stakeholders

Regional Content Specialist, Regional Brand & Growth Marketing