The Sales & Marketing General Manager role is a senior leadership position responsible for developing short-term and long-term plans and establishing an effective strategy across the company's sales divisions. The position combines commercial leadership with technical understanding to guide product direction, market positioning, sales performance, and profitability.

Responsibilities

Develop short-term and long-term plans for the company's sales divisions
Design and execute company-wide sales and marketing strategies
Integrate management input to establish the strategic direction of products in relation to profitability, sales performance, and market positioning
Manage, implement, and control the execution of programmes and strategies defined in the marketing plans
Work closely with sales teams to maintain effective communication and support the successful execution of marketing plans
Maintain high standards of product quality while achieving sales and profitability objectives

Requirements

Bachelor's degree in Industrial Engineering, Mechanical Engineering, or an equivalent field; a Master's degree in Business Studies, Business Administration, Management, or Marketing will be an advantage
Strong skills in business development, strategy, analysis, and business planning
Proficiency in English
At least 20 years of experience in industrial sales, including at least 10 years in a senior management position
Strong experience in the industrial market
Experience in change management and turning around underperforming businesses
Senior management experience in the general sales management of industrial products or an equivalent area
Strong commercial capabilities combined with a solid technical background

About the company

A company in the industrial machinery sector providing specialised products, equipment, and related services. The organisation combines manufacturing and distribution capabilities to support a range of industrial needs.