JOB DESC

We are looking for a creative and data-driven eCommerce Content Strategist to lead the planning, development, briefing, and supervision of all marketing content and assets across Samsung eCommerce. This role is key in delivering engaging, conversion-oriented content that enhances the customer journey and aligns with Samsung's brand and business goals.

ROLE & RESPONSIBILITY

· Content Planning & Strategy

Develop and maintain content strategy and editorial calendars for Samsung Ecommerce Platforms
Collaborate with cross-functional teams (e.g., Marketing, Merchandising, Creative, UX, Product, and CRM) to align content with product launches, campaigns, and business priorities.
Leverage customer insights, SEO data, and analytics to shape content direction and messaging hierarchy.

· Creative Briefing & Supervision

Write clear, actionable briefs for design, copy, and multimedia assets for use across all touchpoints (e.g., homepage banners, PDPs, landing pages, push notifications, perf. Marketing etc.).
Supervise and guide creative production teams (internal or external) to ensure deliverables meet brand guidelines and performance objectives.
Maintain consistent tone of voice and visual identity across all platforms.

· Content Optimization & QA

Work closely with performance marketing, web, and analytics teams to A/B test content and continuously improve based on KPIs (CTR, CVR, engagement, bounce rate).
Conduct regular audits and updates of live content to ensure accuracy, timeliness, and relevance.
Ensure all content is optimized and tailored to specific user segments when needed.
Manage content timelines and ensure on-time delivery for major campaigns and always-on needs.
Maintain a well-organized content repository and version tracking.

· Platform Management

Familiarity with eCommerce backend (Shopee, TikTok Shop, Tokopedia, Lazada, etc)
Experience with large product catalogs, multilocale content ops
Familiarity with accessibility standards and inclusive language guidelines.

REQUIREMENTS

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
3–4 years of experience in content strategy, digital marketing, or e-commerce content management—preferably in a consumer tech and / or D2C e-commerce
Proven experience in briefing and supervising creative teams (designers, copywriters, video editors).
Strong understanding of digital user journeys, e-commerce funnels, and SEO best practices.
Familiarity with eCommerce platforms (e.g., Adobe Experience Manager, Hybris), and project management tools (e.g., Jira, Monday.com).
Excellent communication, storytelling, and stakeholder management skills.
Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.

Digital Content Strategist (E-Commerce)