About The Role

PT Erha Idea Cipta Karsa The principal company of Erdigma Group, dedicated to driving brand-led innovation through high-standard research, consumer insight, and product-development excellence. We serve as the strategic innovation hub behind Erdigma Group's brands where creativity, scientific understanding, and fast execution come together to build strong, market-leading products. Why You Should Join as a Brand Development Specialist Lead the front-end innovation process from consumer insight to product concept, Collaborate with R&D, manufacturing partners, and marketing teams to bring concepts to life.

Key Responsibilities

Conduct market, category, and consumer research to identify opportunities and unmet needs.
Develop strong product concepts, claims, and value propositions aligned with brand positioning.
Translate consumer insights into clear product briefs for R&D and manufacturing partners.
Work with internal teams and OEM partners during sampling, formulation alignment, and feasibility reviews.
Drive packaging direction, ensuring alignment with brand identity and consumer expectations.
Coordinate regulatory submissions (BPOM), documentation, and labeling alignment in partnership with the regulatory team.
Collaborate with Brand Marketing for launch readiness and go-to-market excellence.
Review post-launch data, consumer feedback, and competitive performance to refine future innovations.

Qualifications

Bachelor's degree in Marketing, Business, Pharmacy, Chemistry, Food Technology, or related fields.
Minimum 2 years of experience in brand development, product management, innovation, or NPD within FMCG/beauty industries.
Strong understanding of consumer research, market trends, and product concepting.
Excellent project management and cross-functional collaboration skills.
Ability to connect consumer insight product idea brand proposition execution.
Analytical, structured, and comfortable working in fast-paced environments.
Willing to relocate to Purbalingga; candidates from the Barlingmascakeb region are preferred.

Requirements

Proven experience working with creative, marketing, or R&D teams in product development projects.
Ability to create structured product briefs, concept boards, or claim frameworks.
Familiarity with BPOM, labeling rules, and regulatory documentation (preferred but not mandatory).
Strong understanding of FMCG, consumer behavior, and category dynamics.
Comfortable conducting desk research, competitor analysis, and consumer insight exploration.
Strong communication and presentation skills to articulate product concepts and strategies.
High ownership mindset, proactive problem-solving, and ability to manage multiple projects simultaneously.