BIOTA Smart Home is a fast-growing smart home and pet tech brand. We are currently hiring two Marketing Specialists to lead marketing initiatives across two different product categories. Each role will be responsible for leading cross-functional marketing teams in planning and executing impactful campaigns that drive business growth.

Position 1: Pet Products

(Pet Feeders, Water Fountains, Air Purifiers)

Position 2: Device Accessories

(Charging Cables, Chargers, Headsets, Earphones, TWS, Laptop Hubs/Adapters, and related products)

Each candidate will focus on one product category and is expected to have strong knowledge and genuine interest in the respective industry.

Key Responsibilities

Develop and execute comprehensive marketing strategies aligned with overall business and marketing objectives, including influencer/KOL strategies as part of the channel mix
Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including social media, paid advertising, e-commerce platforms, KOL marketing, and creative assets
Coordinate and guide cross-functional teams, including Social Media, E-commerce, Ads, KOL, and Creative (Graphic Design) teams
Translate campaign objectives into clear, actionable briefs for each team, including:

Promotional content and key product highlights
Required content formats (feed posts, stories, reels, carousels, etc.)
Posting schedules and content volume by channel
Key messages, tone of voice, CTAs, pricing information, and branding elements

Develop and manage campaign calendars to ensure alignment across all teams and activities
Monitor campaign execution from start to finish, ensuring timelines, deliverables, and quality standards are met
Conduct quality control on all campaign outputs before publication, including product accuracy, brand consistency, and message clarity
Provide strategic guidance and proactively anticipate operational challenges such as stock readiness during promotions, KOL delays, ad rejections, or urgent content revisions
Define, track, and analyze key performance indicators (KPIs) and campaign metrics to evaluate performance and make real-time optimization decisions
Identify new opportunities, trends, and innovations to improve campaign effectiveness and marketing performance
Collaborate across departments to align objectives and remove obstacles that may impact campaign execution

Requirements

Minimum 5 years of experience as a Marketing Specialist or in a similar role
Proven experience leading and managing cross-functional marketing teams (Social Media, E-commerce, Ads, KOL, and Creative)
Strong ability to develop campaign strategies and convert them into detailed, actionable briefs
Deep understanding of marketing channels, including organic social media, paid advertising, e-commerce marketplaces, and influencer marketing
Proficiency in analytics and campaign management tools such as Meta Business Suite, Google Analytics, and marketplace seller dashboards
Strong understanding of design and copywriting principles to effectively evaluate and guide creative outputs
Highly detail-oriented, organized, and capable of managing multiple campaigns simultaneously
Excellent communication, leadership, and cross-functional coordination skills
Able to work efficiently and make decisions in a fast-paced environment
Must have strong knowledge and interest in the selected product category (Pet Products or Device Accessories)
Experience marketing pet products or consumer electronics/accessories is highly preferred
Willing to work fully onsite (100% WFO) in Daan Mogot, West Jakarta

Benefits

Why Join BIOTA

Opportunity to lead and shape marketing strategies for a rapidly growing brand
Dynamic, collaborative, and fast-paced work environment
Direct impact on brand growth, campaign performance, and business success
Excellent opportunities for professional growth and career development

Marketing Specialist ( Device Accessories )